New Blood Entry — The Picky WHOPPER
Burger King / 2019
The Whopper is full of fresh ingredients. But the reality is, not everyone likes all of them. Millennials have become pickier than ever before – there are the lactose-intolerants, the vegans, the paleos, the pescatarians, the vegetarians, and the just plain fussy.
But they’re not just fussy, they’re also extremely conscious of world issues – even though they can’t usually afford to help.
So we’ll give this picky generation of do-gooders a better reason to love the Whopper.