New Blood Entry — Bacardi Howlin' Winds Hurricane Relief Music Festival
Award: Graphite Pencil
Bacardí / 2019
Bacardi’s annual Howlin’ Winds music festival. The party that improves your CV.
Having been kicked out from our birthplace in Cuba, Bacardi knows the pain that comes with being displaced from your home.
Targeting students hungry for traveling ‘work-aways’ (where you’re given food and accommodation), we’ll rebuild communities made homeless by the hurricane season. The earlier you pitch up to help, the bigger your ticket discount.
Once the hurricane season has blown over we’ll get cracking. You’ll work with us to repurpose all the festival gear, and the shipping containers used to transport it, into homes and facilities for the community. That means long term aid with zero waste, then a dope party to celebrate the rebirth of a community.
Rhythm is our remedy for hurricanes, so are you.
