New Blood Entry — Lousy Landlords
Award: Yellow Pencil
Nationwide & Shelter / 2018
A lot of tenants secretly suffer with poor housing conditions, with landlords who avoid fixing the problems. Our campaign aims to help these tenants get out of their poor rented housing situation, making them see the positive outcome to their position. The campaign consists of a long press ad and Instagram posts, whereby the viewers are all exposed to a poor housing situation - proving it can change into a positive outcome. To demonstrate the seriousness of the housing issue, the campaign includes an environmental ad to physically show the public the conditions that some people have to live in.