New Blood Entry — Stop Viewing. Start Doing.
Award: Wood Pencil
Microsoft / 2018
This video was designed to embody the essence of the Microsoft brand. We wanted to empower the viewer to achieve more; to ‘stop viewing’ and ‘start doing.’ We decided to stray from generic adverts containing sleek, cinematic product shots under staged lighting. We wanted to promote Microsoft as a brand rather than promoting the individual product. Microsoft is a brand that understands its audience, a brand that connects with them. We have collected and curated over eight years of home footage and focused on one individual, making the video relatable, personable and entertaining enough to become ‘shareable’.