New Blood Entry — Grill Mark King
Award: Graphite Pencil
Burger King / 2018
Millennials and Gen Z-ers crave authenticity. For Burger King - who have been cooking with fire since 1954 - its mark of authenticity is on each and every one of its burgers: its grill marks. So we decided to legally trademark those grill marks, officially making Burger King the #GrillMarkKing.
