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New Blood Entry — Football's Too Straight

Award: Graphite Pencil

adidas / 2018

A lot of footballers in Premier League and Championship are gay. Secretly.

Being gay in football is a massive taboo, and young LGBT footballers have no rolemodels to look up too.

So on the day of the London Pride, adidas will change their three straight stripes to support and empower LGBT footballers in England.