New Blood Entry — Earn Your Stripes
Award: Wood Pencil
adidas / 2018
adidas Earn Your Stripes is a campaign encouraging millennials to get involved with giving back to society, in a way that benefits both them and their community. We created an app that allows the discovery of charitable opportunities that include sports. This will be accompanied by billboards, print ads and a strong social media presence in order to engage those that want to help. Through research it was uncovered that many millennials perceive adidas as a brand that they can’t afford. But with this campaign they don’t need money, they just need energy and the time to volunteer.
