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New Blood Entry — Re:nt by John Lewis

Award: Graphite Pencil

John Lewis / 2017

House prices are rising and this is causing young people to rent. Almost 60% of 20 - 39 year olds will rent by 2025. Many of these people will be living on a budget and may not be able to afford high quality furniture. Re:nt by John Lewis is a new range of furniture that can be rented on a monthly contract. Choose how much you want to pay each month and it will correlate to a contract length. Time-short urbanites don't have time to visit stores so the online experience has been reimagined to make it more engaging.