New Blood Entry — Reformat. A New Approach to Music Interaction
Award: Wood Pencil
Arjowiggins Creative Papers / 2017
A product concept aimed at engaging a generation of digital music listeners to explore a tangible form of music. This required the creation of a new format which integrates the benefits of digital content into a single, physical product. This new product uses Arjowiggins NFC papers & augemented reality to make the ordinarily static print come alive using intergrated digital interaction.
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