New Blood Entry — Time To Change
Award: Wood Pencil
WWF / 2016
Climate change is not only a reality, but at this stage, a certainty. WWF has 6 million members that can be mobilised, and the plan is to make them realize that every individual contribution is important - no matter how small. Time To Change is a membership offering that gives every member a calendar with simple, environmentally conscious tasks that help improve the planet. Each task contributes a few seconds to the earth's clock and if all members come together to perform them, we can start an active conversation around climate change that is engaging, measurable, and fun.
