New Blood Entry — Real Change in Real Times
Award: Wood Pencil
TOMS / 2016
Doing something good deserves recognition. We want to know or at least believe that we have made a big difference to someone’s life, it makes us want to continue doing good. To persuade people to purchase with a purpose, we’re recognising real changes in real time. Customers can see people who actually wear TOMS modelling the products on third-party retailer's websites, see and be thanked by communities they are helping on live feeds online and in store, and be awarded with personalised packaging that recognises and tells the world of the good they have done in real time.