New Blood Entry — Endangered Soles
Award: Wood Pencil
WWF / 2015
Puma will make one pair of limited edition shoes for every remaining endangered wild cat. Their collaboration with WWF will help draw vital attention to dwindling species. Year on year the amount of shoes sold will reflect the exact populations of the world's wild cats. Allowing a new generation to express support for the creatures who share our planet and change attitudes and behaviours. A shoe for every endangered big cat.
