New Blood Entry — Girls Creative Cloud
Award: Wood Pencil
WPP / 2015
Many of us are unaware of the numerous NGOs fighting for women's educational rights worldwide because many of these initiatives have poor visual identities and a scarce online presence. So we invented Girls Creative Cloud. Girls Creative Cloud is an online mentorship programme for girls supported by educational NGOs everywhere. The girls are challenged to collaboratively reimagine their organisation's identity and social media strategy through video conferences with top creatives. At the end of the experience the girls will have acquired an education and the NGOs that fostered them will have found a true voice to spread the word.
