New Blood Entry — teacHER
Award: Wood Pencil
WPP / 2015
teacHER is a campaign that unites individuals, initiatives and companies that aim to educate girls across the world. It connects girls to volunteer teacHERs via an online virtual classroom. Its identity is built by girls from across the globe. teacHER supplies a pattern generator which is based on the traditional tools of printmaking and fabric making. This allows girls to create vibrant, hand-crafted patterns through the use of technology. These patterns form the basis of the brand and are used through advertising the campaign.
