New Blood Entry — Even It Up
Award: Graphite Pencil
WPP / 2015
Girls' education is still a big problem in many places in the world. To promote it through technology is a big, yet necessary challenge. That's why we created Even It Up, an initiative aimed at putting together brands already committed to this cause and also new ones. In order to finance it we want to take advantage of the basic reality of prices, that are almost never round. Furthermore, to familiarise girls with technology, we also devised a social network devoted to learning. All these efforts combined will give girls the opportunity of a brighter future.