New Blood Entry — Run for Data
Award: Graphite Pencil
TalkTalk / 2015
The UK is facing an obesity epidemic while youngsters are carelessly surfing the internet. We came up with an idea that helps TalkTalk differentiate themselves from their competitors by taking social responsibility.
Run for Data is an application that rewards customers with data by making them run for it. Associating the term 'running out of data' with running for more data makes it easy to grasp, urging the UK's youth to run.