New Blood Entry — PennyBank
Award: Wood Pencil
Nationwide / 2015
Introducing PennyBank, the penny jar for the contactless age. It makes saving effortless for those who find it hardest of all – young people. Whenever they swipe their contactless card, mobile wallet or Oyster, a small preselected amount automatically goes into a Nationwide savings account. They get to save a little every day, which over time really adds up.