New Blood Entry — Ben & Jerry's One Step
Award: In Book
Unilever - Solve megacity problems / 2014
Can ice-cream save the world? Can we break the popular stigma of ice-cream and use the Ben & Jerry's brand to encourage healthy lifestyle decisions? With One Step, that answer's a "yes"! Ben & Jerry's One Step forms unlikely allegiances and plays on multiple insights to hit the Chinese market -- hopefully inspiring lasting lifestyle and environmental change in a competitive nation that desperately needs it!