New Blood Entry — Ben & Jerry's - The Golden Interns
Award: In Book
Unilever - Solve megacity problems / 2014
New York’s population is rapidly aging. As a reflect of this, many people over 50 are struggling to find work and face discrimination in the workplace. Ben & Jerry’s has always been committed to social projects, and now the brand is out to bring some refreshing efforts to this issue: The Golden Interns, an internship program for people over 50. An opportunity to adapt to new times and reintegrate into the market, while sharing knowledge with the younger generations.
