New Blood Entry — Re-Establish the Original Beauty Pioneers
Award: In Book
The Body Shop - Re-establish the beauty pioneers / 2014
I focused on Body Shop's keen interest of using Fairtrade - being the 'Heart Inside' the products. I wanted the posters to reflect consumers buying beauty products to benefit themselves for both beauty and vanity - however Body Shop consumers buy Body Shop products not only to benefit themselves, but also those who helped make them. The patterns on the bodies reflect where the product is used as well as the region where part of the product is sourced.
