New Blood Entry — Black Box Happy Stories
Award: In Book
RAB - Prepare radio listeners for take off / 2014
Black boxes are recording devices mostly used in airplanes. We only hear about them when something goes wrong. Why don’t we hear about black boxes on happy moments too? Those are the moments we want to capture for these radio ads. Moments of pleasure while travelling. And that is what Dine Mile High is all about. We know that black boxes are a sensitive issue. However, we’re trying to take it on to a lighter and fun side while transmitting the message.
