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New Blood Entry — Make Like a Penguin

Award: Yellow Pencil

RAB - Prepare radio listeners for take off / 2014

Mile High Dining partner up with the makers of Pingu to deliver what their Buzzfeed-addled audience crave - a surreal meeting between childhood nostalgia and a trendy new way to consume food. Also draws on our natural empathy with penguins (can't fly, poor chaps).