New Blood Entry — Tim Keay
Award: Yellow Pencil
Craft - Typography / 2010
The concept promotes the LBi brand through exploring alternative meanings behind their name. This is achieved through a humourous approach to the brief, creating a series of typography-based illustrations which showcases the company in a unique and appealing way.
The series of images have been compiled into a promotional booklet, designed to be used as a light-hearted alternative to the usual corporate promotional materials.
