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RTS Cambridge Convention: Too Much to Watch
- Graphic DesignIntegrated
- Graphic DesignMotion Design
- TypographyKinetic
- Graphic DesignEnvironmental
- TypographyIntegrated
The Royal Television Society’s annual two-day event at The University of Cambridge brings industry leaders together to discuss the future of media, the impact of AI, and the role of opinion in news. Inspired by lead sponsor, Channel 4's, core topic and title of this year’s event - Too Much To Watch - we created a colourful identity that playfully explored the idea of a crowded screen. Each letter, word and phrase competes for our attention, imitating the dizzying array of content viewers and broadcasters have to navigate.
Entrant Company
- Studio Kiln
Client
- Channel 4
- Royal Television Society
Country
- United Kingdom
Brand
- Royal Television Society: 2023 Cambridge Convention
Design Agency
- Studio Kiln
Production Company
- 4creative
Creative Director
- Charlie Hocking
- Nathan Smith
Designer
- Harry Stone
- Ollie Parker
Head of Design
- Robert Boon
Sound Designer
- Andrew Sherriff
- Ashley Bates
Technical Director
- Elliot Levi
Advertising Agency
- 4creative
Printing Company
- With Print
Chief Marketing Officer
- Katie Jackson
Executive Project Manager
- Olivia Jones
Producer
- Fiona Wright
- Lindsey Cran
- Timothy Regan
- Helen Scott
- Graphic DesignIntegrated
- Graphic DesignMotion Design
- TypographyKinetic
- Graphic DesignEnvironmental
- TypographyIntegrated
Comment from D&AD Community
“Well-crafted, executed and applied.”
Alice Ishiguro Tosey, Independent Creative, Alice Ishiguro Tosey“Just a lovely design system that, along with its sound design, really felt fresh, stood out and was both enjoyable to view and memorable from an ID perspective. It was designed to say what the message was already telling you. Loved it.”
Doug Schiff, Chief Creative Officer, VML Ogilvy Japan