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VisionOS
- Digital DesignConnected Experiences
- Digital DesignUse of XR
- Digital DesignInclusive
Apple Vision Pro and visionOS unlock new ways to interact with technology and the world through spatial computing. Years in the making, the platform is full of technological breakthroughs made possible by the tight integration between design and engineering teams across hardware and software.
Entrant Company
- Apple
Client
- Apple
Country
- United States
Brand
- Apple
Design Agency
- Apple Design Team
Technology Company
- Apple
- Digital DesignConnected Experiences
- Digital DesignUse of XR
- Digital DesignInclusive
Comment from D&AD Community
“It's expensive, it's heavy, but my God, it's pure magic; Apple have created something totally new. Making the OS so easy to use the first time you put it on is a feat of design. EyeSight is a thoughtfully designed response to keep people feeling present in a room whilst wearing the Vision Pro. All together, it's utterly standout work.”
Helen Fuchs, Exec Director, Design, ustwo
Digital Design Judge Clara Mulligan on VisionOS
Digital Design Judge Clara Mulligan, Head of Design, Europe & Managing Partner at Anomaly, on Apple’s D&AD Black Pencil-winning VisionOS: “It’s an absolute marvel in digital design, completely revolutionising how we bridge the gap between physical and digital realities.”
Judges Jane Duru and Qanta Shimizu on VisionOS
D&AD Judges Jane Duru and Qanta Shimizu on what makes Apple’s Apple Vision Pro a Black Pencil and Graphite Pencil-winning piece of work. “The intuitiveness of the technology was one of the things that made it a clear winner,” explains Jane Duru, Associate Creative Director, Verbal Design at R/GA. Fellow Judge Qanta Shimizu, Technical Director at BASSDRUM, adds: “It’s the start of a new era of digital design.”