Save this for later, or create a curation of your favourite work to share with your network.
My Japan Railway
- Art DirectionIntegrated
- IllustrationIntegrated
- Art DirectionDirect
- BrandingDigital
- Digital DesignDigital Experiences
- Graphic DesignIntegrated
- Digital & SocialPhysical & Digital
- Graphic DesignWebsites & Apps
- TypographyIntegrated
Japan Railway is well known for its practical convenience and on-time record, but our campaign enabled people to view the company in a more personal context. Using an interactive web app that was specifically designed for rail users, we created a pathway for people to engage in a conversation with the brand. This effectively turned everyday commuting into a brand experience, changing the way people felt about the company. Besides,it encouraged them to travel by rail to more distant destinations, and gave them an outlet for their creativity as they visited scenic attractions throughout Japan.
Entrant Company
- Dentsu Inc. Tokyo
Client
- JR Group
Country
- Japan
Advertising Agency
- Dentsu Inc. Tokyo
Design Agency
- Dentsu Inc. Tokyo
Production Company
- Creative Power Unit
- Adbrain
Art Director
- Asuka Yamamoto
- Yoshihiro Yagi
- Hiroyuki Kato
- Nanae Ishikawa
- Daisuke Hatakeyama
- Kenny Dallas
Designer
- Daisuke Katayama
- Masashi Fujita
- Masashi Mishima
- Tatsushi Nagae
- Hisato Takagi
- Masaki Idera
- Ryosuke Murai
- Hiroyuki Tsuji
- Takamasa Miyagawa
- Tomoaki Terai
- Haruko Nakatani
- Ryohei Wada
- Shuka Miyata
- Ryoma Inoue
Back-End Engineer
- Shunsuke Kotani
Copywriter
- Mariko Fukuoka
- Mina Sugioka
Creative Director
- Yoshihiro Yagi
Creative Producer
- Akiko Seino
Director
- Takuya Demura
Director of Music
- Toru Sasaki
Executive Creative Director
- Takuma Takasaki
Front-End Engineer
- Nana Nakamura
Illustrator
- Hiroyuki Kato
Music Director
- Toru Sasaki
Production Assistant
- Rina Gion
Production Manager
- Miyu Yagi
- Takeshi Okada
Technical Director
- Yoshihito Fujiwara
Typographer
- Hiroyuki Kato
- Nanae Ishikawa
- Asuka Yamamoto
- Kenny Dallas
- Masashi Fujita
- Masashi Mishima
- Tatsushi Nagae
- Hisato Takagi
- Masaki Idera
- Ryosuke Murai
- Hiroyuki Tsuji
- Daisuke Katayama
- Takamasa Miyagawa
- Tomoaki Terai
- Haruko Nakatani
- Ryohei Wada
- Shuka Miyata
Account Executive
- Naoto Ikegami
- Mami Umezawa
- Jun Maeda
PR Planner
- Sachiko Omori
- Yamato Tsuruoka
- Nako Morimitsu
Producer
- Shohei Nakajima
- Yuu Nishimuta
- Nanami Iizuka
- Hirotaka Ito
- Tomoko Yokota
- Masahiro Oyamada
- Tomoki Mizutani
Project Manager
- Joji Gamo
- Art DirectionIntegrated
- IllustrationIntegrated
- Art DirectionDirect
- BrandingDigital
- Digital DesignDigital Experiences
- Graphic DesignIntegrated
- Digital & SocialPhysical & Digital
- Graphic DesignWebsites & Apps
- TypographyIntegrated
Comment from D&AD Community
“It was simply a beautifully crafted piece of design. The thoughtfulness and care that went into creating the stamps was breathtaking, I wanted to collect them. The interface of the app experience was elegant and whilst the idea of taking something offline and making it digital isn't innovative, they made it utterly magical. It made me want to ride the railways and collect them. A moving piece.”
Helen Fuchs, Exec Director, Design, ustwo“The overall project is absolutely beautiful: very well-executed, works on different levels and well-thought-of in its different categories from illustrations to typography and layout and technique. We did not take it through as typography was not the main visual element in that project, even though I tried to push for it. It stuck in my head from the first time i saw it during online judging.”
Ranim Al Halaky, Graphic Designer and visual artist, Independent Freelancer“Everything is well-executed and original. Simple, efficient and on purpose, it's a real project that people in Japan can love and use everyday.”
Jenna Haugmard, Art Director, DDB PARIS“Part information, part inspiration, beautiful to look at.”
Brian Webb, Designer, Webb & Webb Design“The My Japan Railway campaign involved creating stamps for every railway station across the country. People started collecting the stamps, and in the process reconnected with the railway and the destinations. It’s beautifully executed in terms of craft and art direction, and it's a powerful idea which is related to Japanese daily travel and life. The level of craft, integration and cultural impact of this campaign is very different.”
Shailesh Khandeparkar, Executive creative director, FCB Ulka
Judges Ali Brown and Roberto Coellho on My Japan Railway
Judges Ali Brown (President of PRETTYBIRD) and Roberto Coelho (Music Producer at Satelite Audio) on Dentsu Tokyo’s Black Pencil-winning work ‘My Japan Railway’ for JR Group: “It just blew us away for the level of thought from start to finish, from concept to execution.”