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Project Humanity
- Digital DesignConnected Experiences
- EntertainmentExperiential
- ExperientialUse of XR & Emerging Technologies
ALS is an incurable disease in which motor neurons that move the body age, and the whole body gradually becomes immobile. However, consciousness, the five senses, and intelligence remain healthy. We have developed a tool that detects minute changes in electromyography signals of limbs and converts them into the motion of a digital avatar. And this tool has enabled MASA, an EYE VDJ living with ALS, to use his entire body to create a DJ performance that gets the audience as excited as it once was. We are trying to create a world where people with ALS do not have to give up physical expression.
Entrant Company
- Dentsu Inc. Tokyo
Client
- Nippon Telegraph and Telephone
- WITH ALS
Country
- Japan
Brand
- Project Humanity
Advertising Agency
- Dentsu Inc. Tokyo
- Leo Burnett India
Design Agency
- WOW
- WOO
- invisi
- Leo Burnett India
Production Company
- BASSDRUM
- Dentsu Creative Cube
- y’s connection
Art Director
- Yusuke Koyanagi
CG Artist
- Takuma Sasaki
- Takafumi Matsunaga
Copywriter
- Tina Toda
Creative Director
- Naoki Tanaka
Creative Technologist
- Yuma Shingai
- Shintaro Murakami
- Kazuya Kishimoto
- Keita Kuki
- Ken Haga
- Kou Mikuni
- Atsushi Fukuda
- Kai Yokoyama
- Yusaku Wakazono
Designer
- Jiro Watanabe
Director
- Hiroshi Takagishi
- Ryo Koshimizu
Director of Photography
- Ferdinand Koestler
Music Director
- Yoichiro Hatakeyama
Music Producer
- Hiroyuki Nasu
Sound Designer
- Nozom Yoneda
- Taito Otani
Technical Director
- Yuto Kumon
- Shunki Hasegawa
- Ken Murayama
- Yota Odaka
- Kazunari Takashima
- Mao Komatsu
- Tsuyoshi Otabe
Business Producer
- Naoki Tanaka
- Keishu Joi
Communications Planner
- Masatane Muto
Global Business Director
- Nozomi Koseki
Global Communications Director
- Antonia Collins
Head of Marketing Communications
- Petra Hofstätter
Lead Public Relations Manager
- Nina Greimel
Marketing Communications Lead
- Katie McNaughton
PR Director
- Hana Moriwaki
PR Planner
- Shiori Kakumoto
- Shogo Inamoto
Producer
- Kohei Ai
- Miyuki Fujishima
- Hironobu Sato
- Humihito Anzai
- Yuri Takahashi
- Wakayu Sato
- Kenjiro Matsuo
- Yasuaki Matsui
- Masahito Kodama
- Shinya Inagawa
- Kiyoshi Runze
Project Manager
- Yoichiro Hatakeyama
Researcher
- Mariko Nakamura
- Ryosuke Aoki
- Masato Shindo
Senior Marketing Communications Manager
- Yvonne Zvara
- Digital DesignConnected Experiences
- EntertainmentExperiential
- ExperientialUse of XR & Emerging Technologies