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Seize the Sizzle

Nando's & NCA

"Seize the Sizzle" not only strengthens the bond between Nando's and Gen Z through unique cultural insights and timely discounts via our app and Snapchat but also tackles chicken wastage, aligning with Gen Z’s sustainability values. By addressing their financial concerns and preference for value, Nando’s transcends the typical dining experience, affirming its commitment to resonate with Gen Z's ethos. This initiative is more than about enjoying iconic peri-peri chicken; it's about showcasing Nando’s as a brand deeply in tune with its audience, ready to adapt and evolve together, making every meal a step towards a more sustainable future.

Tutor

Jamie Quantrill

College

D&AD

Creative Team

Razik Darji
Jacob Bjornson

Nando's & NCA

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Nando's Home Team

Nando's & NCA

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To get Gen Z to love Nando's, we tapped on their desire for individuality and yearning for community. And Nando’s walks the talk, because every outlet is authentically and uniquely ingrained in the neighbourhood and community it serves. Taking inspiration from football's ride-or-die pride – a unifying sense of identity and community – Nando's launches unique jerseys and emblems representing the UK's regions and neighbourhoods, each crafted by people Nando’s serves. These customisable, collectible merchandise empower Gen Zs to wear their pride for their neighbourhood, culture and identity on their chest, united by Nando’s at the heart of it all.

Tutor

Pei Wen Wong

College

Nanyang Technological University
Nanyang Technological University
Nanyang Technological University
Nanyang Technological University
Nanyang Technological University

Creative Team

Ethan Lim
Katelyn Onn
Pingxian Zhu
Shiting Zhang

Nando's & NCA