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Bumble - AI Reply

Bumble

Ai can be helpful in hundreds of different ways, but for people with autism it offers them the ability to be more understood in society, especially when it comes to dating and to be never misread a situation again. Due to the Ai technology that can scan text and aid prompts, dating with autism is now just dating.

Tutor

Nicholas Young

College

Leeds Arts University
Leeds Arts University

Creative Team

Bradley Barnes

Bumble

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10 Years of Good Awkward

Bumble

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To celebrate Bumble’s 10 year milestone, an OOH and digital campaign documents Bumble user's success stories of the awkward kind. The good awkward. Embarrassing dating moments which led to happy-ever-after. Looking towards a future of building empowered and authentic connections, the campaign encourages users to embrace the joy of awkward in both dating and everyday life. A universal insight allows the campaign to flex over various activations; from city-based billboards and commute targeted advertisements, to digital social stickers.

Tutor

Rob Tovey
Jemma Robinson
Charlie Henshaw
Rhiannon Payne

College

Loughborough University
Loughborough University
Loughborough University
Loughborough University
Loughborough University

Creative Team

Melissa Taylor

Bumble