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Cloudneo Cyclon 2023
- Product DesignResponsible Products
- ImpactUpstream Innovation
- Product DesignMaterial Innovation
The Cloudneo is the first fully recyclable high-performance running shoe. Created exclusively for the brand’s Cyclon subscription service, the shoe is 100% circular, meaning all its parts can be reused over and over again, minimising waste. The shoe is great for the planet without compromising on performance. It’s designed with athletes in mind – people who run thousands of kilometres and go through multiple shoes per year.
Lead
- On
Client
- On
Country
- Switzerland
Brand
- On
Design Agency
- On
Production Company
- Hillton
3D Designer
- Rebecca Loaiza
Art Director
- Michel Giesbrecht
Brand Design Director
- Dennis-Kyōsuke Ginsig
Creative Copywriter
- Carolina Soto
- Louise Hough
Creative Lead
- Guido Michaelis
- Jonatan Akay
Creative Producer
- Alessandro Simone
- Alexia Vitasse
Director of Production
- Hyeyoung Lee
Experience Design Lead
- Ismael Studer
Graphic Designer
- Georgia Taunton
- Michele Brianza
Head of Brand Design & Experience
- Laurence Stoffel
Head of Digital Production
- Laura Mason
Head of Production
- Victoria Bryson
Innovation Director
- Jean-philippe Romain
- Nils Altrogge
Managing Editor
- Mollie McGuigan
Production Designer
- Martin Ruegg
Senior Concept Designer
- Martin Ruegg
Senior Product Manager
- Dana Müller
Videographer
- Simon Almers
Business Affairs Lead
- Marco Riedinger
Business Development Manager
- Tom Lauper
Chief Marketing Officer
- Alex Griffin
Co-Founder
- Caspar Coppetti
Digital Account Manager
- Chiara Span
- Maria Fontelles Iglesias
Director of Marketing Operations
- Ann Sterner
General Manager
- Rebecca Cai
Global Head of Brand & Customer Communications
- Ryan Greenwood
Global Marketing Director
- Valentina Mandozzi
Global Strategy Lead
- Adrianne Gilbride
- Laurent Vandepaer
Head of Campaigns
- Meike Buggert
Head of Communications
- Vesna Stimac
Head of Digital & Innovation
- Frederik Borst
Head of Innovation
- Ilmarin Heitz
Head of Product
- Christopher Indi Adams
Head of Strategic Planning
- Greg White
Head of Strategy
- Francois-Xavier Dosne
Marketing Specialist
- Mariana Alvarez Canedo
Operations Manager
- Olek Kupryajniuk
Planning Director
- Hannah Vu
Project Supervisor
- Thibaud Friess
Resource Manager
- Vincent Chen
Senior Planning Manager
- Emil Krehl
Social Media Manager
- Katherine Turner
Strategist
- Georg Singer
Systems Planner
- Céline Fray
- Product DesignResponsible Products
- ImpactUpstream Innovation
- Product DesignMaterial Innovation
Comment from D&AD Community
“The Cloudneo is a high performance running shoe with a very clean design, but more importantly the intelligent use of materials means it can be recycled without disassembly. This has allowed On to offer the shoe on a subscription model with the parts being used over and over again, minimising waste.”
Jon Marshall, Partner, Pentagram
Jon Marshall on Cloudneo Cyclon 2023 | Product Design | D&AD Awards 2023
Product Design Judge Jon Marshall, Industrial Design Partner, Pentagram: “On Running’s approach pushes product design forward – it’s a new way of consuming.”