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Data Tienda
- CommerceUse of Data
- DigitalUse of Data
- DirectInnovation
- ImpactLocal Solution
Millions of low-income women in Mexico are unable to become entrepreneurs because they do not have access to bank credit. According to the Comisión Nacional Bancaria y de Valores (National Banking and Securities Commission), 83% of them don’t have a typical credit history, so their loan applications are rejected. Yet these women have received loans from neighborhood stores all their lives, so in fact they have a long credit history. Datatienda.mx collects this information from the neighborhood businesses and uses it to create a credit history.
Lead
- DDB Mexico
Client
- Gahr We Capital
Country
- Mexico
Brand
- Gahr WeCapital
Advertising Agency
- DDB Mexico
Design Agency
- DDB Mexico
Production Company
- LaDoble
Chief Creative Officer
- Diego Ortiz "Mimo"
Creative Agency
- DDB México
Creative Director
- Chantal Silva
- Gerardo Méndez
- José Hernández
- Rodrigo Alonso
Developer
- Roberto Vargas
Editor
- Tayatzin Cedillo
Music & Sound Production
- Estudios Machina
Chief Commercial Officer
- Silvana Carreño
Chief Executive Officer
- Juan Isaza
Chief Operating Officer
- Montserrat Villafañe
Chief Strategy Officer
- Sergio Briseño
PR Agency
- Porter Novelli
President
- Juan Carlos Ortiz
- CommerceUse of Data
- DigitalUse of Data
- DirectInnovation
- ImpactLocal Solution