Save this for later, or create a curation of your favourite work to share with your network.
Don't show this anymore
The Hope Shirt
- DigitalUse of Data
One in five UK women have experienced online sexist hate, and the hate reaches its peak for women footballers around international tournaments. As the shirt sponsor of the England and Northern Ireland teams playing at the Women’s Euros 2022, EE wanted to highlight this horrendous abuse somewhere no football fan could ignore: by creating the first football shirt fuelled by social media. Each player’s unique shirt design live-tracked the hope and hate they received during the tournament, driving awareness of the online abuse that they're subjected to and encouraging others to act.
Lead
- Saatchi & Saatchi London
Client
- EE
Country
- United Kingdom
Brand
- Hope United
Advertising Agency
- Saatchi & Saatchi London
Design Agency
- Saatchi & Saatchi London
Production Company
- Mill Experience
Animator
- Benkee Chang
Art Director
- Nathan Crawford
Chief Creative Director
- Franki Goodwin
- Guillermo Vega
Copywriter
- Alex Kosterman
- Sarah Heavens
- Will Brookwell
Creative Producer
- Gabriela Nieto
Data Scientist
- Professor Matt
Design Director
- Will McNeil
Designer
- Annie Keogh
- Daphne Westelyncpk
- Hetty Blair
- Sergio Ortiz
- Vladislav Solovev
Developer
- Seph Li
Executive Creative Director
- Stephan Bischof
- William John
Executive Design Director
- Nathan Crawford
Motion Designer
- Devin Arden
- Mario Muslera
Technical Director
- Mark Dooney
UX Lead
- Katerina Lillywhite
Account Director
- Libby Conroy
Account Manager
- Maddie Williams
Business Lead
- Sophie deGraft-Johnson
Data Provider
- Hate Lab
Data Strategist
- Charlie Archer
Managing Partner
- Jonathan Tapper
Planning Director
- Ophelia Stimpson
Producer
- Ben Young
- Samira Abdelmalek
- Sinead Catney
Senior Social Strategist
- Ciaran McManus
- DigitalUse of Data