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Lifepin
- Future ImpactInitiative
LIFEPIN is a discreet accessory for women. It's the size of a coin, and comes with interchangeable designs that makes it easier to go unnoticed in a threatening situation. With only two clicks, it activates a signal that reveals the user's real-time location to emergency contacts.
Lead
- Ogilvy Mexico
Client
- Belle
Country
- Colombia
- Mexico
Brand
- Belle
Advertising Agency
- Ogilvy Mexico
Design Agency
- Ad.ventures
Production Company
- Habitant
3D Artist
- Eduardo Alzate
- Rogelio Terreros
3D Creative Director
- Esteban Henao
3D Motion Graphics Designer
- Jovani Mohedano
Agency Production Director
- Rosa Arizmendi
Art Director
- Ariaí Raya
- Emilio Espinosa
Audio Engineer
- Facundo Marino
Chief Creative Officer Latam
- Jessica Apellaniz
Copywriter
- Luis Felipe "Pipé" Gutiérrez
Creative Director
- Alejandro Junco
Creative Vice President
- Diego Rodríguez
Director
- José Betancourt
Executive Producer
- Lourdes De La Chica
Head of Services & Experience Design
- Laurie King
Chairman
- Verónica Hernández
Executive General Manager
- Julián Torres
Managing Partner
- Santiago Lebrija
- Future ImpactInitiative