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The Mindsets Paper
- ImpactCollaboration
People with Down syndrome aren't encouraged to take part in physical activity, even though fitness has been shown anecdotally to have incredible effects for people with Down syndrome. Yet it has never been scientifically proven, so Canadian Down Syndrome Society and FCB Canada recruited 200 people with Down syndrome to do just that. The Mindsets Paper is a globally unprecedented study that proved the link between fitness and cognition for the Down syndrome community.
Lead
- FCB Canada
Client
- Canadian Down Syndrome Society
Country
- Canada
Advertising Agency
- FCB Canada
Design Agency
- FCB Canada
Production Company
- 456 Studios (FCB Inferno)
Client (Individual)
- Ben Tarr
- Ed Casagrande
Agency Art Director
- Jerry Yang
Agency Associate Creative Director
- Marty Hoefkes
- Michael Morelli
Agency Editor
- Jon Garofalo
Agency Producer
- Adriana Laborde
Audio Engineer
- Brian Bernard
Audio Producer
- Kelly McCluskey
Camera Operator
- Chet Tilokani
- Scott Drucker
CEO & Founder
- Dr. Henry Mahncke Mouna Attarha
Chief Creative Officer
- Jeff Hilts
- Nancy Crimi-Lamanna
Copywriter
- Jon Dawe
Digital Designer
- Thomas Colliers
Director
- Scott Drucker
Executive Creative Director
- Andrew MacPhee
Global Creative Director
- Danilo Boer
Music Director
- Mark Domitric
Music Supervisor
- Rich Hamilton
Photographer
- Chet Tilokani
Account Supervisor
- Ilaria Ragno
Agency Project Manager
- Cori Pettit
Chief Strategy Officer
- Shelley Brown
Client Executive
- Laura LaChance
Co-Founder
- Jeff Zimman
Digital Project Manager
- Joni Allert
Director of Strategy
- Eryn LeMesurier
Group Account Director
- Blake Connolly
Managing Director
- Tim Welsh
Partner
- Dan Gordan
- Vivian Merzbach
PR
- Shannon Stephaniuk
Senior Brand Strategist
- Audrey Zink
Senior Marketing Communications Manager
- Kristen Halpen
- ImpactCollaboration
