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M&M'S: Pass M Around
- BrandingMotion
M&M’S is on a mission to create a world where people feel like they belong, leveraging the power of fun to drive connection. JKR set out to level up the animation and CGI of its brand assets to spread its message of fun for everyone – from TikTok to Times Square. JKR designed the brand's assets to all work together, each flowing effortlessly into the next, mixing 2D with 3D, and reality with imagination. A free-flowing playground of possibility, it shows the captivating fun that its brand assets have to offer, and the joy that comes from feeling like you belong.
Lead
- Jones Knowles Ritchie UK
Client
- Mars
Country
- United Kingdom
- United States
Brand
- M&M'S
Design Agency
- Jones Knowles Ritchie UK
CEO & Founder
- James Nixon
Creative Director
- Kristie Malivindi
- Stephen McDavid
Creative Director for Copy
- Christopher Sharpe
Designer
- Ross Norton
- Tim Wilcox
Director of Motion Design
- Tom Gould
Executive Creative Director
- Sean Thomas
Global Chief Creative Officer
- Tosh Hall
Head of Artwork & Production
- Sam Broude
Head of Creative Services
- Diana Campbell
Motion Designer
- Dan Kennington
- George Buckfield
- Winston Duke
Senior Designer
- Lilia Franca Quinaud
Video Editor
- James Battrick
Account Director
- Isobel Monro
Account Manager
- Daisy Stickland
Client Services Director
- Daisy Shirley-Beavan
Global Communications Manager
- Jackie Sumsky
Group Business Director
- Emily Green
Group Strategy Director
- Max McBride Peterson
Marketing Director
- Amy Maw
Marketing Manager
- Carolyn McKeown
Senior Account Manager
- Edward Neill
- Isobel Southwood
Senior Project Manager
- Sei-Mai Leung
CG Director
- Louise Tattershall
- BrandingMotion