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Help Changes Everything
- Visual EffectsUse of AI
Inspired by public murals found in neighbourhood streets across the US, ArtClass used artificial intelligence to aggregate a single, universal community aesthetic to depict real GoFundMe stories from 2022. To take things to the next level, the mural was transformed into an emotive film. It starts on a typical street, shot in live action. Then, moving through a half-painted wall, the static mural comes to life in motion. Every single frame of the film was created using a unique combination of AI technologies, with each scene visually transforming frame by frame for the better as donations impact the world.
Lead
- AKQA
- ArtClass
- MoPhonics
Client
- GoFundMe
Country
- United States
Advertising Agency
- AKQA San Francisco
Production Company
- ArtClass
2D Artist
- Eric Van Buskirk
3D Animator
- Gil Gavish
Associate Art Director
- Carol Benito
Associate Executive Producer
- Christina Mihaljevic
Compositor
- Amit Chachek
Creative Director
- Emlyn Allen
Creative Producer
- Kristoffer Roggemann
Editor
- James Boger
Engineer
- John Steinmeyer
Executive Creative Director
- Chris Eckardt
- Stephan Altman
- Tim McDonell
Executive Producer
- Heather Harlow
Flame Artist
- David Hannah
- Eric Pascua
Head of Post Production
- Brian Keegan
Mix & Sound Designer
- Casey Chester
Senior Art Director
- Hunter Patrick
Senior Director of Brand Strategy & New Media
- Alex Anderson
Senior Producer
- Andrew Johnston
- Julie Sullivan
Songwriter
- David Mallett
Technical Director
- An Doan
VFX Lead Artist
- Paul Trillo
Vocalist
- Stella Webb
Chief Marketing Officer
- Musa Tariq
Client Director
- Jon Phillips
Managing Director
- Corwin Carroll
- Rebecca Niles
Managing Partner
- Geno Imbriale
Music Publishers
- BMGA Enterprise Limited
- Resevoir Media
Post Production Coordinator
- Rylee Axner
Project Manager
- Alex Clewell
Senior Strategist
- Lauren Buniva
Executive Creative Director, Partner
- Jean Scofield
- Visual EffectsUse of AI