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The Missing Chapter
- Art DirectionOutdoor
- Creative TransformationPlanet
- Spatial DesignPublic Spaces
- DirectIntegrated
- IllustrationIntegrated
- IntegratedHealth & Wellbeing
- MediaIntegrated
- PRPublic Affairs
P&G Whisper launched India's very first textbook chapter that explains the simple biology behind periods to educate girls in India. This 'missing chapter' also explained ways for girls to manage their period by using pads. To ensure the message was heard in difficult to reach areas, the team turned to India’s oldest form of broadcasting: wall art.
Lead
- Leo Burnett India
Client
- Procter & Gamble
Country
- India
Brand
- P&G Whisper
Advertising Agency
- Leo Burnett India
Art Director
- Ganesh Palkar
- Nilay Chourikar
- Pranav Sawant
- Prasindha M
- Satyajeet More
Chief Creative Officer
- Rajdeepak Das
Copywriter
- Kaizeen Vankadia
Creative Director
- Indrajeet Kadam
- Tinna Rajput
Creative Technologist
- Abhishek Chandra
Group Executive Creative Director
- Sonal Chhajerh
National Creative Director
- Sachin Kamble
- Vikram Pandey
Senior Art Director
- Megha Sud
Senior Creative Director
- Gaurav Kumar
- Himanish Ashar
Senior Creative Strategist
- Ashish Gautam
- Ayshwarya Sharma
Video Editor
- Akshay Sonawane
- Rohan Mirgal
Associate Vice President
- Andrea D’Souza
- Noor Samra
Brand Director
- Anjali Kamath
- Purvi Bakliwal
Chief Executive Officer
- Dheeraj Sinha
- Rajdeepak Das
Senior Brand Manager
- Jasnoor Sibia
- Mitalee Prabh
Senior Director of Brand Marketing
- Akhil Meshram
Studio Manager
- Debendra Nayak
- Jitendra Lodhi
- Mahesh Rane
- Omprakash Sirimalla
- Prabhakar Bolar
- Prashant Surve
- Sanjay Ghosalkar
- Sucheta Thorat
Vice President Brand Marketing
- Rohini Miglani
- Art DirectionOutdoor
- Creative TransformationPlanet
- Spatial DesignPublic Spaces
- DirectIntegrated
- IllustrationIntegrated
- IntegratedHealth & Wellbeing
- MediaIntegrated
- PRPublic Affairs
