Save this for later, or create a curation of your favourite work to share with your network.
Don't show this anymore
Levi's - The Greatest Story Ever Worn
- FilmFashion
- CinematographyShort Form
- FilmCinema Commercial Campaigns
- IntegratedLarge Enterprise
- Writing for AdvertisingIntegrated
The iconic Levi’s 501 jean was about to hit an iconic milestone: its 150th anniversary. To celebrate this moment, Droga5 documented the legend and lore of the original blue jean in The Greatest Story Ever Worn – a global anthology of films based on the true exploits of Levi’s 501 wearers. The stories took us from Soviet-occupied Georgia, where a man traded a cow for a pair of 501 jeans, to the docks and dancehalls of 1970s Jamaica, and even to modern-day California, where one unliving legend was not only buried in 501 jeans, but requested all funeral-goers wear them, too.
Lead
- Droga5 New York
Client
- Levi Strauss
Country
- Brazil
- United States
Brand
- Levi Strauss & Co
Advertising Agency
- Droga5 New York
- Droga5 São Paulo
Design Agency
- Droga5 New York
Production Company
- Epoch
Agency Executive Producer
- Mike Hansinoff
Agency Producer
- Harit Muttreja
Agency Senior Producer
- Mateo Suarez
- Sam Morgan
Art Director
- Eunie Jang
Art Producer
- Bianca Escobar
Associate Design Director
- Leslie Cheng
Chief Creative Officer
- Scott Bell
Cinematography
- Martin de Thurah
Consulting Curator
- Tracey Panek
Copywriter
- Zach Rucker
Creative Director
- Carrie Levy
Designer
- Brent Bobo
- Kenisha Rullan
- Viktoria Burak
Director of Art Production
- Cliff Lewis
Executive Design Director
- Nate Scott
Executive Producer
- Alyssa Dolman
- Grace Wang
Global Creative Director
- Renee Perdomo
Group Creative Director
- George McQueen
- Tom McQueen
Head of Production
- Jenn Mann
- Ruben Mercadal
Interactive Producer
- Michelle Levitch
Music Supervisor
- Brandy Ricker
- Mara Techam
Senior Art Director
- Cara Cecchini
- Gonzalo Navarro
- Mathew Jerrett
Senior Copywriter
- Mia Rafowitz
- Sean Buckhorn
- Stephanie McCarthy
Senior Music Supervisor
- Mike Ladman
Senior UX Designer
- Owen DiRienz
Account Director
- Gabrielle Barbuto
- Griffin Miller
Account Manager
- Noah Helgenberg
Account Supervisor
- Maddy Bell
- Roxy Alberts
Brand Director
- Kaede Matsumoto
Brand Manager
- Michael Giordano
Chief Executive Officer
- Chip Bergh
- Susie Nam
Chief Strategy Officer
- Colleen Leddy
Communications Strategy Director
- Clark Cofer
Executive Group Account Director
- Meera Deepak
Global Brand Manager
- Catherine Jones
Global Marketing Director
- Morven Mackinnon
- Rachel Sundberg
Group Communications Strategy Director
- Leigha Baughman
Manager
- Erica Tolda
Marketing Manager
- Zoe Chrysochoos
President
- Michelle Gass
Senior Communications Strategist
- Russell Harris
Senior Data Strategist
- Isabelle White
Senior Project Manager
- Katie Shea
Social Media Manager
- Adeline Hocine
Strategy Director
- Sam Wright
Vice President Global Marketing
- Chad Hinson
- Chris Jackman
- FilmFashion
- CinematographyShort Form
- FilmCinema Commercial Campaigns
- IntegratedLarge Enterprise
- Writing for AdvertisingIntegrated
Comment from D&AD Community
“It was simple, beautiful, timeless advertising.”
Samantha Chitty, Executive Producer, Biscuit Filmworks