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The Tattoo Duo over
- ExperientialCommunity Activations
- DigitalSocial
- PRDigital & Social
- DirectAcquisition & Retention
- DirectDigital
In honour of World Tattoo Day, Duolingo, the world’s number one language learning app, offered people a unique new service: to check and correct their foreign language tattoos. For two weeks, Duolingo invited anyone with a foreign language tattoo to post a photo of their ink to social media with the #TattooDuoOver, or to email in if they were feeling shy. The people with the worst translation mistakes in their tattoos were then invited to Paris to receive a cover-up tattoo with the phrase they really wanted.
Lead
- BETC Paris
Client
- Duolingo
Country
- France
Advertising Agency
- BETC Paris
Production Company
- Voir Pictures
Assistant Art Director
- Melissa Hofman
Associate Creative Director
- Erika Reyes
- Nicholas Bakshi
Chief Creative Officer
- Stéphane Xiberras
Creative Director
- David Martin Angelus
Creative Producer
- Coralie Cupillard
Director
- Pierre-Edouard Joubert
Editor
- Emmanuel Turlet
Executive Producer
- Leslie Levy
Global Head of Production
- Karim Naceur
Music Creative Director
- Adam Ghoubali
Post Producer
- Leila Geslain
Production Lead
- Benjamin Nieto
Sound Producer
- Emma-Lou Jacono
- ExperientialCommunity Activations
- DigitalSocial
- PRDigital & Social
- DirectAcquisition & Retention
- DirectDigital