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Interface Interruption
- FilmTactical
- PRSingle Market
- MediaFilm
Most people didn’t know about streaming service Tubi. To make an entire country take notice, the brand hijacked the Super Bowl. With scores tied 35:35, the ads looked to be over. The broadcasters had returned. But then the nation's smart TVs left the game and went – to Tubi, where they started cycling through content to play Mr and Mrs Smith. The nation instantly went into pandemonium. Celebrities tweeted about it, TikTok was flooded with reactions, and even Snoop Dogg – who had a Super Bowl spot with Skechers – posted on his Instagram about it. The stunt earned Tubi its biggest viewership in its history.
Lead
- Mischief @ No Fixed Address
Client
- Tubi
Country
- United States
Advertising Agency
- Mischief @ No Fixed Address
Production Company
- Strike Anywhere
Assistant Editor
- Emily McDevitt
Audio Design
- Decibel
Chief Creative Officer
- Greg Hahn
Colour Grading
- Company 3
Colourist
- Tim Masick
Creative Director
- Kevin Robinson
Director
- Pete Marquis
Director of Animation & Graphics
- Billy Pence
Director of Photography
- Julia Swain
Editor
- JP Damboragian
Editorial
- Friend or Foe
Executive Producer
- Amy Wertheimer
- Bryce Edwards
- Victoria Guenier
Finishing
- Juniper Jones
Flame Artist
- Dan Bowhers
Head of Production
- Will Dempster
Make-Up Artist
- Jillian Gregory
Senior Art Director
- João Viégas
Senior Copywriter
- Vanessa de Beaumont
Sound Designer & Mixer
- Patrick Navarre
Account Executive
- Maddy Vonderhaar
Account Supervisor
- Justine Yucesan
Chief Executive Officer
- Farhad Massoudi
Chief Marketing Officer
- Nicole Parlapiano
Chief Strategy Officer
- Jeff McCrory
Communications Director
- Andrea Lamelas
Director of Brand Marketing
- Yujin Chi
Group Strategy Director
- Ed Gunn
Head of Business Development
- Oliver McAteer
Junior Strategist
- Hannah Hugeback
Managing Director
- Tyler Harris
Marketing Executive
- Brittany Helms
Media Agency
- VaynerMedia
Media Strategist
- Charly Hillman
President
- Kerry McKibbin
- Robert Gottlieb
Producer
- Adam Lawson
- Adam Zeitlen
Senior Social Media Manager
- Seth Shamban
Social Media Director
- Jeff Campbell
Vice President of Communications & Advocacy
- Seana Sullivan
Executive Creative Director, Partner
- Bianca Guimaraes
- Kevin Mulroy
- FilmTactical
- PRSingle Market
- MediaFilm