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The Last Photo
- FilmHealth & Wellbeing
- MediaIntegrated
- Press & OutdoorPoster Campaigns
- ExperientialB2C Activations
- IntegratedContent Led Campaigns
- IntegratedHealth & Wellbeing
- PREvents & Stunts
- DirectionShort Form
- FilmTV/VOD Commercials 31 - 120 Seconds
- ImpactCollaboration
- Press & OutdoorPress Campaigns
- Sound Design & Use of MusicAdapted Music
- Art DirectionExperiential
- DirectEvents
- DirectFilm
- DirectHealth & Wellbeing
- DirectIntegrated
- MediaCollaboration
- PRUse of Media Relations
People think they know what ‘suicidal’ looks like: crying, anger, despair. In the absence of these signs, nobody intervenes. With 125 people taking their own lives each week, long-term partners Campaign Against Living Miserably (CALM) and ITV, the UK’s largest commercial TV station, urgently needed to highlight the fact that ‘suicidal’ doesn’t always manifest the way people expect. So on the happiest day of the year, adam&eveDDB worked with them to created The Last Photo, a hard-hitting campaign that started a vital national conversation and empowered the UK to help prevent suicide.
Lead
- adam&eveDDB
- Hope&Glory
- Radford Music
- the7stars
- adam&eveDDB / Radford Music
Client
- Calm
- Campaign Against Living Miserably
- ITV
Country
- United Kingdom
Brand
- Calm
Advertising Agency
- adam&eveDDB
Design Agency
- adam&eveDDB
- King Henry
Production Company
- Cain&Abel
- Rogue Films
Exhibition Creator
- Alicia Montero
- Ben Kearns
Agency Assistant Producer
- Richard Bailey
- Scarlett Rudd
Agency Producer
- Amy Simmons
- Jack Bayley
Artworker
- Dave Callow
- Sam Harris
Assistant Producer
- Jake Parker
- Patrycja Plociennik
- Sam Williams
Associate Director
- Nicola Burton
Audio Engineer
- Parv Thind
CEO & Founder
- Tammy Einav
Chief Creative Officer
- Richard Brim
Colour Producer
- Jai Mhach Durban
Colourist
- James Bamford
Composer
- James Radford
Creative Director
- Andy Clough
- Richard McGrann
Creative Researcher
- Josie Cole
- Rebecca Lloyd-Evans
Deputy Head of Production
- Jack Bayley
Design Director
- Scott Silvey
Director
- Don Feguson
- Max Fisher
Director of Photography
- Jim Joliffe
Editor
- James Rosen
Executive Creative Director
- Ant Nelson
- Mike Sutherland
Executive Producer
- Carmen De Witt
Head of Production
- Ben Sharpe
- Jack Bayley
Motion Graphics Designer
- Ed Christie
Music Artist
- Beth McCarthy
Music Producer
- Ben Robbins
- James Radford
- Morgan Pochin
Music Supervisor
- James Radford
Musical Arranger
- Ben Robbins
- James Radford
- Morgan Pochin
Post Producer
- James Ireland
Print Producer
- Gareth Evans
Retoucher
- Gemma Lawton
- Georgia Plomer
- Jon Webb
Senior Art Director
- Andy Clough
- Richard McGrann
- Scott Silvey
Sound Designer
- Parv Thind
Sound Engineer
- Jeff Smith
- Parv Thind
Sound Producer
- Beth Tomblin
Account Director
- Lily Barber
- Olivia Sweeting
- Rosie Snowball
Account Manager
- Freddie Reeve
Business Director
- Louis Lunts
Event Manager
- Victoria Dobrowolska
Head of Planning
- Will Grundy
Head of Strategy
- Chris Gilfoy
Managing Director
- Simon Vaughan
Producer
- Charlotte March
Project Manager
- Rasha Noronha
Researcher
- Susannah Khan
- Tim katz
Senior Planner
- James MacAskill
Strategy Director
- Ben Edwards
- FilmHealth & Wellbeing
- MediaIntegrated
- Press & OutdoorPoster Campaigns
- ExperientialB2C Activations
- IntegratedContent Led Campaigns
- IntegratedHealth & Wellbeing
- PREvents & Stunts
- DirectionShort Form
- FilmTV/VOD Commercials 31 - 120 Seconds
- ImpactCollaboration
- Press & OutdoorPress Campaigns
- Sound Design & Use of MusicAdapted Music
- Art DirectionExperiential
- DirectEvents
- DirectFilm
- DirectHealth & Wellbeing
- DirectIntegrated
- MediaCollaboration
- PRUse of Media Relations
Comment from D&AD Community
“It made me cry, not just because the last photos were so poignantly happy, but because we are finally willing to talk about the elephant in the room – the high number of suicides from people who are not 'typically' depressed. Talking about mental health is an urgent need in modern-day society.”
Ruchi Sharma, Founder and CCO, HumanSense“This idea brings an awareness to mental health and suicide in a way I haven't seen before. Beyond the stats, it puts the people at the heart.”
Judy John, Global CCO, Edelman