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DYICTA Logo Design
- Graphic DesignIntegrated
FCB Africa referenced binary code to create the Digital Youth ICT Academy's monogram. The logo features simplified 0s and 1s to create a geometric pattern that, when stacked up, refers to the academy's initials – DYICTA – in binary code. The geometric visual language was expanded in the form of rhythmic motifs borrowed from traditional step and repeat letima patterns found in Southern African tribes. The result is a functional digital language and unique brand asset setting DYICTA apart from conventional academic branding.
Lead
- FCB Africa
Client
- Digital Youth ICT Academy
Country
- South Africa
Brand
- Digital Youth ICT Academy
Advertising Agency
- FCB Africa
Design Agency
- FCB Africa
Agency Producer
- Sylvester Tsotetsi
Chief Creative Officer
- Brett Morris,
- Tseliso Rangaka
Creative Director
- Thabang Lehobye
Designer
- Sienna Lee
- Nomthandazo Mkhwanazi
- Tsholofelo Masiye
- Thabang Lehobye
Account Manager
- Patience Jolingana,
- Christine Wienekus.
Agency Art Director
- Sienna Lee
Animator
- Jose Pyladh
- Thabang Lehobye
Illustrator
- Nomthandazo Mkhwanazi
- Sienna Lee
- Thabang Lehobye
- Tsholofelo Masiye
Production Company
- FCB Africa
UX Designer
- Alexia Sham
- Maryam Haffejee
- Taylor Wienand
- Vusi Khosa
Writer
- Galaletsang Kgoathe
- Kabelo Sebako
Agency Business Director
- Reagan Kok
Brand Marketing Director
- Marcus Karuppan
Strategist
- Modjadji Mashatola
- Graphic DesignIntegrated
Neville Brody on DYICTA Logo Design | Graphic Design | D&AD Awards 2023
Graphic Design Judge Neville Brody, Creative Director, Business Strategist, Typographer, Brody Associates / RCA: “FCB Africa have applied a simple digital dot and dash graphic across lots of different platforms seamlessly –it’s an incredibly inspiring extension of a simple idea.”