Share the Joy

Apple and AirPods celebrated the holidays by bringing winter to Buenos Aires in an explosive, dance-filled spectacle. The film opens with two friends who are bored on a lazy afternoon. Together, with the AirPods’ audio-sharing feature, they are suddenly propelled by music on journey across the city, turning everything they encounter – even each other – into snow. The film ran in 22 countries and marked Apple’s first global holiday anthem entirely in Spanish. Argentinian director Juan Cabral and a local production team helped the team to secure authentic locations and cast real people.