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Rocky
- Visual EffectsCompositing
2022 was the year that Ladbrokes went all-in. To be taken seriously as an entertainment brand, it knew it needed to behave like one. In this spirit, Ladbrokes challenged itself to deliver a moment of sheer unadulterated enjoyment that would connect with sports fans and players alike. The idea? To reimagine one of the most iconic cinema moments of all time: Rocky’s run. In an epic Hollywood first, Neverland seamlessly replaced the entire cast but Rocky with players from Ladbrokes’ world of sports and gaming, vividly bringing to life the jubilant spirit of the Ladbrokes platform ‘We Play Together’.
Lead
- Neverland creative
Client
- Ladbrokes
Country
- Gibraltar
- United Kingdom
Brand
- Ladbrokes
Advertising Agency
- Neverland creative
Production Company
- Selected Works
2D Artist
- Georgina Ford
- Maheshwaran Chandrasekaran
- Matt 'Wispy' Clarke
- Stephanie Skarbeck
- Wes
Agency Producer
- Alex Cowley
Assistant Editor
- Josh Chadwick
Audio Producer
- Olivia Ray
CG Artist
- Abner Marin
- Adame Boutrif
- Mickey O'Donoghue
Colourist
- Fergus McCall
Compositor
- Georgina Ford
- Greg Spencer
- Maheshwaran Chandrasekaran
- Theajo Dharan
- Wes
Digital Technology Manager
- Man Lok Li
Director
- Nicolai Fuglsig
Director of Photography
- George Richmond
Edit Producer
- Nikki Porter
Editor
- Rick Russell
Executive Creative Director
- Jon Forsyth
Executive Producer
- Lindsay Turnham
First Assistant Director
- Ben Glickman
Head of 3D
- Paul Donnellan
Head of Design
- Rich Kennedy
Head of Music & Sound
- Sam Ashwell
Head of Production
- Amy Coomber
Music Arrangement
- Lost Track Productions
Music Supervision
- Resilient Music LLP
Post Creative Director
- Greg Spencer
Post Executive Producer
- Alex Fitzgerald
- Sean Costelloe
Post Producer
- Katie Sharpe
Post Production Company
- Big Tooth Studios
Production Manager
- Michelle Kirkman
Second Editor
- Claire McGonigal
Senior Creative
- Lloyd Daniel
Shoot Supervisor
- Adame Boutrif
- Greg Spencer
- Mickey O'Donoghue
- Theajo Dharan
Account Manager
- Kate Middleton
Agency Business Director
- Theo Jenkins
Brand Marketing Director
- James Kennedy
Co-Founder
- Jon Forsyth
- Simon Massey
Head of Brand Marketing
- Stewart Townsend
Producer
- Tim Wild
Senior Brand Manager
- Benjamin Reeves
Senior Strategist
- Clemence Lepinard
- Visual EffectsCompositing
