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Vaseline See My Skin
- IntegratedHealth & Wellbeing
- DirectHealth & Wellbeing
- DigitalHealth & Wellbeing
- DirectDigital
- ImpactInitiative
Less than 6% of search results show skin conditions on people of colour. And when Black and Hispanic people don’t feel seen in search results, they’re less likely to be seen by a dermatologist, leading to 25% higher mortality rates for conditions like skin cancer. See My Skin is the only database designed to search conditions on people of colour. Thousands of images of Black and Brown skin were aggregated, and each one was evaluated by certified dermatologists, to build the world’s most diverse medical image library. Most of all, it addressed the long-standing bias and exclusion of people of colour in skin care.
Lead
- Edelman New York
Client
- Unilever
Country
- United States
Brand
- Vaseline
Advertising Agency
- Edelman New York
Design Agency
- Edelman New York
Production Company
- Girl Culture Films
Associate Creative Director
- Cassandra Shuber
- Daniela Marino
- Schuyler Higgins
Chief Creative Officer
- Jordan Atlas
Content Production
- Big Sync
- Carousel / KYLE NYC
- Girl Culture Films
Design Director
- Camille Marlow
Director of Technology
- Chris Broomall
Executive Creative Director
- Matt Zavala
- Megan Skelly
Executive Producer
- Denise Sante
Global Chief Creative Officer
- Judy John
Global Creative Director
- Andrew Simon
Group Executive Producer
- Ari Pomerantz
Head of Digital
- Pam Scheideler
Senior Designer
- Justin Hong
Senior Producer
- Byron Clear
- Gina LoPinto
Senior UX Designer
- Diane Park
Technologist
- Mike Civetti
- Mira Kim
Technology Company
- HUED
- VisualDx
Account Executive
- Tiffany Hammond
Account Supervisor
- Francheska Taveras
- Shannon Trudge
Brand Director
- Casey DePalma
- Kevin Tolson
- Yoni Klein
Brand Manager
- Brianna Wright
- Cecily Pirozzoli
- Colleen Green
Chief Experience Officer
- Taj Reid
Chief Strategy Officer
- Melle Hock
Creative Strategy Lead
- Helena Öhman
Digital Planner
- Livia Dayan
- Liza Padellaro
Digital Strategy Director
- Michael Byrnes
Director of Project Management
- Ted Ou-Yang
Executive Vice President
- Keren Kazam
Managing Director
- Jaclyn Murphy
Media Agency
- Mindshare
- UStudio
Media Executive
- Claudia Brito
Producer
- Samantha Waite
Project Director
- Sarah Brooks
Quality Assurance Manager
- Mia Gross
Research Manager
- John Morris
- Matt Ballek
Senior Account Supervisor
- Elizabeth Consul
- Korinne Leonardis
- Penelope Ramirez
Senior Project Director
- Adam Zogas
Senior Vice President
- Ashlie White
- Cassi Husain
- Sharelyn Devonish
Strategy Director
- Kate Endeley
Vice President
- Abisola Adekoya
- Samya France
- IntegratedHealth & Wellbeing
- DirectHealth & Wellbeing
- DigitalHealth & Wellbeing
- DirectDigital
- ImpactInitiative
Vidya Manmohan on Vaseline See My Skin | Integrated | D&AD Awards 2023
Integrated Judge Vidya Manmohan, Founder & CCO, V4Good: “Everyone was pleasantly surprised that a brand like Vaseline would pick a topic like [higher mortality rates for conditions like skin cancer among people of colour] and bring it to life.”