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Draw Ketchup
- Press & OutdoorPress Campaigns
Heinz is an iconic brand known the world over for its slow pouring ketchup. Most people recognise the Heinz logo, the bright red bottles, and the famous ‘57’ as symbols of quality and great taste. Heinz partnered with Rethink to conduct an anonymous social experiment, in which people were asked to simply ‘draw ketchup’. Sure enough, 97% of them drew Heinz Ketchup. The drawings were then turned into a global campaign, appearing across high-impact OOH, print, social media, and in a 30-second TV spot – proving that, when people think of ketchup, they think of Heinz.
Lead
- Rethink Canada
Client
- Kraft Heinz North America
Country
- Canada
Brand
- Heinz Ketchup
Advertising Agency
- Rethink Canada
Production Company
- R+D Productions
Art Director
- Zachary Bautista
Associate Creative Director
- Zachary Bautista
Audio Engineer
- Art Mullin
Audio Production Company
- Vapor Music
Chief Creative Officer
- Aaron Starkman
- Mike Dubrick
Colourist
- Emmett Maloney
Copywriter
- Geoff Baillie
Creative Director
- Joel Holtby
Designer
- Jaclyn McConnell
Director of Photography
- AA Scott McClellan
Editor
- Stephen Parker
Print Producer
- Narine Artinian
Account Director
- Kai de Bruyn Kops
Account Manager
- Allie Kennedy
Broadcast Producer
- Alex Butt
Chief Strategy Officer
- Sean McDonald
Client Lead
- Chanel Simpson
- Daniel Gotlib
- Keeyan Arvandi
- Nina Patel
Community Management
- Salt XC
Group Account Director
- Amy Greenspoon
Media Agency
- Carat
- Starcom
PR Agency
- Middle Child
Production Coordinator
- Spencer Houghton
Strategy Director
- Julian Morgan
- Press & OutdoorPress Campaigns
