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Ticking Lyme Bomb Detector
- Future ImpactInitiative
Detecting a Lyme rash on Black skin is difficult, but technology can make it easier. The Lyme Bomb Detector, fuelled by artificial intelligence, uses common smartphone camera technology to analyse an image using a neural network model, which has been trained with hundreds of thousands of photos with different variations of visible Lyme symptoms. The tool also uses photo manipulation presets to provide a high contrast result, effectively revealing the previously hidden rash, finally creating way for people of colour to more easily and quickly identify the presence of a tick bite rash.
Lead
- Eversana Intouch
Client
- Global Lyme Alliance
Country
- Brazil
- United States
Brand
- Global Lyme Alliance
Advertising Agency
- Eversana Intouch
Production Company
- VideoCubo.TV
Agency Producer
- Audrey Wojtonik
- British Randle
Chief Creative Officer
- Susan Perlbachs
Cinematographer
- Seth Babin
Executive Creative Director
- Nicholas Capanear
Group Creative Director
- Diana Krulik-Bentzen
- Ivan Blotta
- Ron Larson
Illustrator
- Marcelo Braga
- Sindiso Nyoni
Post Production Company
- VideoCubo.TV
Chief Technology Officer
- Abid Rahman
- Future ImpactInitiative