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We Are Warriors
- BrandingMicro Enterprise / Logos
- BrandingMicro Enterprise / New Branding Schemes
- ImpactInitiative
From birth, the odds are stacked against Indigenous Australians. A lack of representation means a lack of role models. We Are Warriors, an organisation owned and run by Indigenous people, is here to change that. R/GA was asked to develop a socially conscious, politically charged initiative to empower Indigenous young people to succeed. By putting a spotlight on Blak excellence, it shows younger generations of Indigenous people that the sky is the limit. Collaborating with allies, organisations, and the world’s biggest brands, the initiative invited them to join the movement, shift the narrative, and become anti-racist Warriors.
Lead
- R/GA Australia
Client
- We Are Warriors
Country
- Australia
- United States
Advertising Agency
- R/GA Australia
Production Company
- Entropico
Camera Assistant
- James Evans
Chief Creative Officer
- Seamus Higgins
Copywriter
- Leila Khoshoie
Design Director
- Henry Cook
Director
- Gabriel Gasparinatos
Director of Photography
- Gregoire Liere
- Tyson Perkins
Editor
- Jodie Williams
- Reuben Gibbes
Executive Creative Director
- Ben Miles
Executive Producer
- Kieran Satour
Global Chief Creative Officer
- Tiffany Rolfe
Motion Designer
- Oscar Brooks-Luscombe
Photographer
- Rob Hookey
Production Director
- Rhys Adams
Production Manager
- Sophia de Vries
Second Assistant Director
- Josef Jakamarra
Senior Experience Designer
- Johnny Cole
Senior Producer
- Joel Stevens
Technology Lead
- Mike King
Visual Designer
- Louis Johanson
- Ryan Winter
Account Manager
- Charlotte Harrison
Founder
- Nooky
Managing Director
- Beau Seywell
- Michael Titshall
PR & Communications Executive
- Melanie Mahaffey
PR Director
- Aniela Swiatek
Producer
- Erin Moy
Project Manager
- Omari Elliot
Senior Strategist
- Georgia Doust
- BrandingMicro Enterprise / Logos
- BrandingMicro Enterprise / New Branding Schemes
- ImpactInitiative
Comment from D&AD Community
“WAW completely breaks with category convention. Its identity is powerful and distinctive, challenging common representation of Aboriginal culture with a respectful reimagining of the iconic Aboriginal flag that threads through from the idea to the incredibly powerful logo. It is unapologetically proud in every way. As it should be.”
Melissa Baillache, Executive Creative Director, For The People
Lisa Smith on We Are Warriors | Branding | D&AD Awards 2023
Branding Judge Lisa Smith, ECD, Jones Knowles Ritchie NY: “We Are Warriors feels unique – it isn't following any design trends or anything we’ve seen before.”