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Virgin Atlantic - I Am What I Am
- CastingFilm
To launch its new brand platform, See the World Differently, Virgin Atlantic created a campaign championing the individuality of its crew and customers. The film was set to a fresh take of Gloria Gaynor’s I Am What I Am reimagined by jazz soul artist Lady Blackbird. The film shows an empowered group of people travelling through the airport and onto the plane, capturing the small details that allow the individuality of a diverse range of characters to shine. The result is a film that's simultaneously purposeful, playful, and premium.
Lead
- Biscuit Filmworks London
Client
- Virgin Atlantic
Country
- United Kingdom
- United States
Advertising Agency
- Lucky Generals
Production Company
- Biscuit Filmworks London
Agency Producer
- Emma Fasson
Casting Director
- Hannah Birkett
Creative
- Edward Cole
- Lewis Mooney
Director
- Ben Strebel
Director of Photography
- Daniël Bouquet
Editor
- James Forbes-Robertson
Executive Producer
- Rupert Reynolds-Maclean
Head of Production
- Samantha Chitty
Production Designer
- Drogo Michie
Production Manager
- Luke Thornton
Managing Director
- Rupert Reynolds-Maclean
Partner
- Shawn Lacy
Producer
- Simon Eakhurst
Casting
- Hannah Birkett
- CastingFilm