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Spellbound by Sweden
- Radio & AudioEntertainment
Can you attract tourists by scaring them away? In a category defined by sight-seeing and perfect Instagram moments, Sweden tuned into the buzz around mysticism and occultism to stake its claim as a nature destination. Sweden’s mythology-steeped nature was brought to life in a modern, horror-themed audio adventure that lured visitors into an eerie journey deep into Sweden's forests. Global media attention proved that fear attracts more than picture-perfect experiences – even when it comes to travelling.
Lead
- Prime Weber Shandwick
Client
- Visit Sweden
Country
- Sweden
Advertising Agency
- Prime Weber Shandwick
Production Company
- Bleck Out
Art Director
- Felix Holfve
Chief Creative Officer
- Angela Mears
Content Specialist
- Fredrick Lewandowski
Creative Director
- Hanna Belander
- Petter Lublin
Director
- Marcus Svanberg
Film Producer
- Samuel Hahn
Global Chief Creative Officer
- Tom Beckman
Head of Production
- Kirsten Slotten
Lead Influencer Manager
- Mananya Komorowski
Motion Designer
- Alex Zeeman
Photographer
- Johan Wennerström
Production Manager
- Johan Falkman
- Maja Lobas
Senior Designer
- Kalle Mattsson
Activation Planner
- Maja Ekman
Brand Manager
- Robert Hedlund
Chief Executive Officer
- Jennie Missuna
Chief Marketing Officer
- Nils Persson
Chief Strategy Officer
- Amanda Engström
Client Lead
- Malin Severin
Director of Integrated Strategy
- Kareya Saleh
Head of PR
- Viveca Burkhardt
Head of Social Media
- Malin Careliusen
Head of Strategic Planning
- Edward Boethius
Junior Strategist
- Matthew Keith
Media Manager
- Hannah Jones
Media Vice President
- Meaghan Jones Koppel
Operations Manager
- Helena Lundberg
PR Planner
- Ella Stork
PR Strategist
- Daniel Wahlström
- Elin Dahlstedt
Project Manager
- Cecilia von Beetzen
- Elisabeth Avrotin
- Helena Salomonson
- Lisa Voltaire
Social Media Manager
- Anna Hjerdin
- Radio & AudioEntertainment